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Illinois State University Athletics

ISU Locked Helmet

Football Mike Williams

Redbird Football Helmet Logo Rollouts Delight Fans

NORMAL, Ill. - To celebrate the 125th season of Redbird Football, the football equipment staff rolled out a different logo for each of the five home games during the 2021 season. Four of the logos were throwbacks to helmets or logos previously worn by the Redbirds and the fifth was to help celebrate Military Appreciation Day at Hancock Stadium.

Prior to each of the home games, Redbird Productions shot a reveal video of the helmet to be worn by the team that week. The videos proved to be extremely popular throughout the year, reaching thousands of Redbird football fans, alumni, family and friends.  These videos were posted on all of the team's social media accounts and were shared by accounts big and small. The year-long project was even featured on ESPN SportsCenter's Gear Up segment. 

Check out all of the videos below and see just how much these new helmet logos made an impression on Redbird Nation:


Twitter

  • Impressions - 73,590
  • Views - 6,802
  • Total engagement - 1,948

Instagram

  • Impressions - 5,082 
  • Views - 2,692
  • Interactions - 664

Twitter

  • Impressions - 41,576
  • Views - 6,097
  • Total engagement - 1,183

Instagram

  • Impressions - 4,487 
  • Views - 1,798
  • Interactions - 412 


Twitter

  • Impressions - 102,767
  • Views - 11,320
  • Total engagement - 3,529

Instagram

  • Impressions - 3,920 
  • Views - 1,633
  • Interactions - 435 

Twitter

  • Impressions - 53,846
  • Views - 5,579
  • Total engagement - 1,013

Instagram

  • Impressions - 9,497 
  • Views - 2,492
  • Interactions - 512 


Twitter

  • Impressions - 67,068
  • Views - 9,677
  • Total engagements - 2,232

Instagram

  • Impressions - 7,030 
  • Views - 2,481
  • Interactions - 503 
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